Notes
Notes
Research we publish whether or not anyone hires us.
We read 120 Instagram bios of Mumbai D2C brands
Most bios describe the brand, not the buyer's gain. The fix is thirteen words long.
Forty Mumbai restaurant websites, and the missing phone number
Most restaurant sites are built to impress the owner, not to feed the visitor.
What five buyers told us about trusting a skincare ad
Buyers believed the dermatologist and distrusted the influencer — but needed both to buy.
Twenty-two real estate ads and the drone-shot problem
Seventeen of twenty-two ads open with a drone shot. Three mention a price.