The Deflaunt OS
A process you can hold us to.
Every engagement runs on the same operating system: gates before work, research before posts, and a ninety-day plan with exits we both agree on before we start. This page is the whole document — nothing is saved for the sales call.
Before Ground Work begins
Three hard gates
Gate 1
Advance payment received
The first invoice is cleared before day one is scheduled. No exceptions, no partial starts.
Gate 2
All platform accesses confirmed
Social accounts, ad accounts, analytics, and the website — tested by us, not promised by email.
Gate 3
Client contacts in hand
One decision-maker and one day-to-day contact, named in writing. Work routes through them only.
Ground Work duration
How long research takes, by tier
- IgniteGround Work: 7 days
- MomentumGround Work: 14 days
- DominanceGround Work: 21 days
These are working days, counted from the day the third gate clears. A Momentum engagement runs fourteen days of Ground Work; Ignite runs seven; Dominance runs twenty-one. Nothing ships before they close.
The operating system
Eight stages, each with a deliverable
- 01ResearchA bound dossier: buyer interviews, competitor teardown, and listening notes.
- 02PositioningOne sentence the whole company can repeat, agreed and signed off by you.
- 03Message hierarchyThe three claims we will make, in order, with the proof for each.
- 04Channel planTwo channels chosen on evidence — the rest dropped, in writing.
- 05Content systemPillars, formats, and a production calendar covering ninety days.
- 06Identity & designType, colour, and layout rules applied to every template we ship.
- 07Production & publishingAssets made, scheduled, and shipped against the calendar.
- 08MeasurementA monthly scorecard of three agreed numbers, reviewed with you live.