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    <title>We read 120 Instagram bios of Mumbai D2C brands</title>
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    <description>Most bios describe the brand, not the buyer's gain. The fix is thirteen words long.</description>
    <category>Teardown</category>
    <pubDate>Thu, 02 Jul 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
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  <item>
    <title>Forty Mumbai restaurant websites, and the missing phone number</title>
    <link>https://deflauntmedia.com/notes/mumbai-restaurant-websites/</link>
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    <description>Most restaurant sites are built to impress the owner, not to feed the visitor.</description>
    <category>Teardown</category>
    <pubDate>Thu, 18 Jun 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
  </item>
  <item>
    <title>What five buyers told us about trusting a skincare ad</title>
    <link>https://deflauntmedia.com/notes/skincare-ad-trust-interviews/</link>
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    <description>Buyers believed the dermatologist and distrusted the influencer — but needed both to buy.</description>
    <category>Field Note</category>
    <pubDate>Fri, 05 Jun 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
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    <title>Twenty-two real estate ads and the drone-shot problem</title>
    <link>https://deflauntmedia.com/notes/real-estate-drone-shots/</link>
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    <description>Seventeen of twenty-two ads open with a drone shot. Three mention a price.</description>
    <category>Teardown</category>
    <pubDate>Fri, 22 May 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
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  <item>
    <title>A month of Google reviews for a Bandra café</title>
    <link>https://deflauntmedia.com/notes/bandra-cafe-google-reviews/</link>
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    <description>Six minutes of replies a day moved the month's average to 4.6 stars.</description>
    <category>Field Note</category>
    <pubDate>Fri, 08 May 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
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    <title>Fifteen fitness studios and the January discount trap</title>
    <link>https://deflauntmedia.com/notes/fitness-studio-january-discounts/</link>
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    <description>January discounts refill a leaking bucket — February proves it.</description>
    <category>Teardown</category>
    <pubDate>Fri, 24 Apr 2026 03:30:00 GMT</pubDate>
    <author>hello@deflaunt.in (Omkar Rane)</author>
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